Prada’s Peaks: Key Chapters in Their History 


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4. "PRADA MARFA" (2005)

5. MIU MIU LAUNCH (1993)




9. PRADA PHONE (2007)

10. PRADA X ADIDAS (2019)

vintage black and white image of the Prada nylon backpack

Ladies and gentlemen, fashion enthusiasts, and lovers of all things chic, gather ’round, for we are about to embark on a journey through the annals of Prada history. 

This iconic Italian fashion house has been turning heads and setting trends for over a century, and we’ve got the lowdown on the 10 most significant moments that have shaped its legacy.

From the revolutionary Nylon Bag that changed the game in 1984 to Miuccia Prada’s debut collection that had the fashion world buzzing in 1988, Prada has never been afraid to push boundaries and challenge the status quo. 

They’ve even taken their creativity beyond the runway, with mind-bending art installations like the Prada Transformer in 2009 and the infamous “Prada Marfa” in 2005.

But Prada isn’t just about making a statement – they’re also about making smart business moves. 

The launch of Miu Miu in 1993 and the early adoption of e-commerce with the Virtual Store in 2002 proved that Prada has always been ahead of the curve.

Of course, we can’t forget about the collaborations that have kept us on our toes. 

The Prada Phone by LG in 2007 was a tech-savvy twist on luxury, while the Prada x Adidas partnership in 2019 brought a sporty edge to high fashion.

So, sit back, relax, and get ready to take a whirlwind tour of the most unforgettable moments in Prada’s history. Trust us, you won’t want to miss a single one.


Ah, the Prada Nylon Bag. It’s the accessory that launched a thousand ships (or at least, a thousand knockoffs). 

When Miuccia Prada introduced this little number back in 1984, she probably had no idea just how much of a game-changer it would be. 

Picture this: a luxury fashion house using industrial nylon, the stuff of parachutes and camping gear, to create a handbag. It was like serving caviar on a paper plate – unexpected, daring, and just a little bit crazy.

But Prada was onto something. 

The Nylon Bag was more than just a flashy gimmick; it was practical, durable, and had a timeless design that would look just as good on the streets of Milan as it would on a hiking trail in the Alps. 

It quickly became a must-have accessory and a status symbol for fashion-forward folks who wanted to stand out from the crowd.

Of course, it wasn’t long before other designers started taking notes. 

Suddenly, nylon was popping up everywhere, from high-end boutiques to fast-fashion chains. 

But Prada had already established itself as the OG of unconventional materials, and the Nylon Bag remained the gold standard.

In many ways, the Nylon Bag symbolized the rise of casual luxury and the “anti-fashion” movement that would define the ’90s and beyond. 

It paved the way for future iconic Prada designs and materials, from the Saffiano leather to the Cloudbust sneaker.

dua lipa, out and about, carrying brown Prada nylon bag
on feet image of prada cloudbust


And even now, nearly four decades later, the Nylon Bag remains a beloved classic – a testament to the power of innovation, creativity, and just a little bit of nylon.



Miuccia Prada, the queen of unconventional chic, made her grand entrance into the world of ready-to-wear fashion with her Fall/Winter 1988 collection.

It was a pivotal moment for the brand, as Miuccia traded in her accessory designer hat for that of a full-fledged fashion visionary. And boy, did she make a statement.

Gone were the opulent, over-the-top styles that dominated the era. In their place, Miuccia introduced a minimalist, intellectual aesthetic that was equal parts understated and revolutionary. 

image of model walking down runway for Miuccia Prada’s first ready-to-wear collection, FW 1988
image of models walking down the runway for Miuccia Prada’s first ready-to-wear collection, FW 1988, with one wearing all pink suit

Image Credits: Miuccia Prada’s first ready-to-wear collection, FW 1988

But Miuccia wasn’t just trying to be different for the sake of being different. Her debut collection set the foundation for Prada’s signature look and philosophy, one that rejected the conventional notions of luxury and elegance. 

It was a bold move, but it paid off in spades. Critics raved, customers flocked, and Miuccia Prada cemented her status as a true creative force in the fashion world.

Perhaps most importantly, though, Miuccia’s debut collection attracted a new kind of clientele: intellectual, independent women who valued substance over flash. 

Miuccia Prada’s Fall/Winter 1988 collection was more than just a fashion moment – it was a turning point for the brand. 

It laid the groundwork for Prada’s future collections and brand identity, setting the stage for decades of boundary-pushing, thought-provoking fashion. 


ground view image of the outside of the Prada Transformer

In 2009, Prada proved that they’re not just in the business of making clothes – they’re in the business of blowing minds. 

Enter the Prada Transformer, a collaboration with the one and only Rem Koolhaas, a man whose name is synonymous with architectural genius.

A portable, shape-shifting pavilion in the heart of Seoul, South Korea. One minute it’s a sleek, minimalist space hosting a fashion show, the next it’s a buzzing hub of exhibitions and cultural events. Talk about a transformer – Optimus Prime’s got nothing on this bad boy.

But the Prada Transformer was more than just a flashy party trick. It was a testament to Prada’s unwavering commitment to innovation, creativity, and cross-disciplinary projects. 

Of course, it doesn’t hurt that the Transformer looked really, really cool. With its futuristic design and mind-bending spatial experimentation, it was like stepping into a science fiction movie (minus the aliens, unfortunately). 



Prada Marfa. The art installation that launched a thousand Instagram posts (and a few conspiracy theories, too). 

Back in 2005, Prada teamed up with the dynamic duo of Elmgreen and Dragset to create something truly extraordinary: a faux Prada store smack dab in the middle of the Texas desert.

Image Credit: Katie Reese

Now, I know what you’re thinking. “A fake Prada store? In the desert? What’s the point?” But trust me, there’s more to this installation than meets the eye. 

By plunking down a replica of a luxury boutique in the middle of nowhere, Prada Marfa sparked a conversation about consumerism, authenticity, and the very meaning of luxury itself.

Soon enough, Prada Marfa had become a viral sensation. Fashionistas and art lovers alike made the pilgrimage to the Texas desert to snap a selfie with the now-iconic storefront, elevating it to the status of a cult destination.

But Prada Marfa wasn’t just a pretty face (or a pretty storefront, as it were). It was a bold statement about the blurred lines between fashion, art, and pop culture. 

Prada Marfa. You may be a fake store, but you’re a real icon. 

Thanks for reminding us that fashion isn’t just about what we wear – it’s about the ideas we explore and the conversations we start. 

And thanks for giving us an excuse to take a road trip to the middle of nowhere – we promise we’ll buy something next time.


Image of the miu miu Aoyama, Tokyo retail, space

Image Credit: Miu Miu

In 1993, Miuccia Prada decided it was time to let her hair down and have a little fun. 

Enter Miu Miu, the playful, youthful, and unapologetically feminine counterpart to the Prada brand. 

Named after Miuccia’s childhood nickname, Miu Miu was like the rebellious little sister who always stole her older sibling’s clothes (and maybe a boyfriend or two).

But don’t let the cute name fool you – Miu Miu was a force to be reckoned with from the very beginning. 

With its vintage-inspired designs, bold prints, and eclectic details, Miu Miu quickly became the go-to brand for fashion-forward young women who weren’t afraid to take risks.

image of a summer 2024 Miu Miu runway model
Image of a line of models for the Miu Miu fall 2024 collection

Image Credits: Miu Miu & Victor Boyko/Getty Images

Of course, it doesn’t hurt that Miu Miu is a bit more accessible than its luxury counterpart. 

With lower price points and a more diverse range of products, Miu Miu opened up the Prada universe to a whole new generation of fashion lovers.

But Miu Miu isn’t just about selling clothes – it’s about nurturing talent and collaborating with the brightest young creatives in the industry. 

Over the years, the brand has become a launching pad for emerging designers and artists, giving them a platform to showcase their work and push the boundaries of what’s possible in fashion.



Prada’s Spring/Summer 1996 collection was a wild ride from start to finish. 

This was the moment when Miuccia Prada threw out the rule book and said, “You know what? Bad taste is the new black.”

And boy, did she deliver. 

Model walking on runway for Prada spring/summer 1996

Image Credit: Condé Nast Archive

The collection was a dizzying mix of high and low, ugly and chic, vintage and modern elements that left the fashion world scratching their heads (and secretly wanting to raid their grandma’s closet). We’re talking quirky prints, odd color combinations, and materials that looked like they were plucked straight from a thrift store.

But here’s the thing – it worked. 

By challenging conventional notions of beauty, luxury, and good taste, Miuccia Prada set the tone for a new era of fashion. One that was irreverent, intellectual, and unafraid to take risks.

This collection cemented Prada’s status as a leader in avant-garde, conceptual fashion.

It was a turning point in the brand’s evolution, one that showcased Miuccia Prada’s unique vision and willingness to take risks.


Outside view image of the Fondazione Prada

This one is for the art aficionados, because in 1995, Prada decided to get serious about contemporary culture. 

And by “serious,” I mean they went all in, creating a non-profit organization dedicated to the avant-garde, the experimental, and the just plain cool.

Enter Fondazione Prada, a cultural powerhouse that’s been commissioning, collecting, and exhibiting cutting-edge artworks for over two decades. 

From groundbreaking exhibitions to thought-provoking events and publications, Fondazione Prada has become a go-to destination for anyone who’s anyone in the art world.

It’s a place where ideas collide, where creativity runs wild, and where the impossible becomes possible (or at least, really, really interesting).

Design exhibit held inside of the Fondazione Prada by Torre

Fondazione Prada Torre’s debut exhibition Atlas includes the Upside Down Mushroom Room by Carsten Höller (2000)

But Fondazione Prada isn’t just about making a splash in the art scene – it’s about establishing Prada as a cultural institution in its own right.

By investing in the arts and intellectual pursuits, Miuccia Prada has shown that fashion isn’t just about clothes – it’s about ideas, innovation, and the human experience.

And the best part? Fondazione Prada isn’t just for the art elite. With initiatives that engage diverse audiences and communities around the world, this foundation is all about breaking down barriers and making contemporary culture accessible to everyone.



Ah, the early 2000s. 

A time when flip phones were all the rage, and the idea of buying a designer handbag online seemed about as plausible as owning a pet unicorn. 

But leave it to Prada to be ahead of the curve, because in 2002, they took a bold step into the future with the launch of their Virtual Store.

While other luxury brands were still scoffing at the idea of e-commerce, Prada was busy creating an immersive, interactive, and seriously stylish digital shopping experience. 

In many ways, the Virtual Store was a game-changer. It pioneered a new era of digital luxury and customer engagement, proving that you didn’t have to sacrifice style for convenience (or vice versa).

Prada’s early adoption of e-commerce didn’t happen in a vacuum. 

It was a reflection of the brand’s inherent innovation, flexibility, and customer-centric approach. By adapting to the changing consumer landscape and embracing technological advancements, Prada set a new standard for online luxury retail and inspired other brands to follow suit.

But the Virtual Store was just the beginning. 

Over the years, Prada has continued to push the boundaries of digital innovation, from interactive campaigns to immersive virtual reality experiences. 

It’s a testament to the brand’s ability to balance tradition and modernity in the digital age – and to look damn good doing it.


Image of the Prada phone by lg in its open state with the keyboard showing

In 2007, Prada did the unthinkable and teamed up with electronics giant LG to create one of the first luxury-branded mobile phones on the market. 

It was like the ultimate collaboration between style and substance, the perfect accessory for the tech-savvy fashionista who wanted to stand out from the crowd.

It was a powerhouse of advanced technology, with features that were cutting-edge for its time. And of course, it had that signature Prada style – sleek, sophisticated, and just a little bit sassy.

For Prada, the phone was more than just a new product – it was an experiment in diversification. By branching out into new categories and partnering with unexpected brands, Prada was able to reach new audiences and create new revenue streams. 

It was a bold move, but hey, fortune favors the brave.

At the time, the Prada phone generated plenty of buzz and media attention. 

I mean, how could it not? It was like the love child of a catwalk and a circuit board. 

But more than that, it was a reflection of Prada’s innovative spirit and willingness to take risks. 

In a fast-changing market, Prada proved that it could adapt and stay relevant, one phone at a time.

And let’s not forget the impact the Prada phone had on the wider world of fashion and technology. 

It paved the way for future collaborations between luxury and tech brands, proving that you could have your cake (or your phone) and eat it too.

10.PRADA X ADIDAS (2019)

campaign image for the Prada x Adidas collaboration showing various fashion pieces in the collection

Image Credit: Adidas

Well, well, well. Just when you thought Prada couldn’t get any cooler, they went and did the impossible: they made Adidas look luxurious. 

That’s right, folks – in 2019, two of the biggest names in fashion and sportswear joined forces to create a collaboration that was equal parts unexpected and totally inevitable.

On paper, it might seem like an odd pairing. Prada, with its high-end craftsmanship and avant-garde designs, and Adidas, with its performance technology and street cred. 

But in reality, it was a match made in athleisure heaven.

By tapping into the growing market for stylish, functional activewear, Prada and Adidas were able to create a collection that appealed to a whole new generation of fashion-conscious consumers. 

These were the people who wanted to look good while breaking a sweat (or just pretending to). And boy, did they deliver. 

The collaboration reimagined iconic Adidas styles with Prada’s signature touch, from sleek white sneakers to sporty nylon bags. 

But more than that, the collaboration reflected a larger shift in the fashion world – the blurring of boundaries between luxury and street culture. 

It was a recognition that style doesn’t have to be confined to the runway or the red carpet, and that even the most high-end brands can benefit from a little bit of street cred.